PPC advertising drives traffic, leads, and sales by targeting relevant keywords and writing compelling ad copy. However, it’s important to track your PPC conversion rate to make sure your campaigns are effective. Your conversion rate is the percentage of people who click on your ad and then take a desired action. Actions such as signing up for your newsletter, making a purchase, or downloading a white paper.
WHAT IS A GOOD PPC CONVERSION RATE?
A good PPC conversion rate will vary depending on your industry, product, and target audience. However, a general rule of thumb is that a good PPC conversion rate is anything above 2%.
Of course, there are some industries that have higher conversion rates than others. For example, the average conversion rate for e-commerce businesses is around 3%, while the average conversion rate for B2B businesses is around 2%.
Here is a table of average PPC conversion rates by industry:
| Industry | Average PPC Conversion Rate | |—|—|—| | E-commerce | 3% | | B2B | 2% | | Finance | 1.5% | | Education | 1.2% | | Travel | 1% |
HOW TO INCREASE YOUR PPC CONVERSION RATE
On-page factors
- Choose the right keywords. This is essential, as you want to make sure that your ads are showing to people who are actually interested in what you have to offer. Use a keyword research tool like Google Keyword Planner to find relevant keywords and insights.
- Write compelling ad copy. Your ad copy should be clear, concise, and relevant to your target audience. It should also be persuasive and encourage people to click on your ad. Be sure to include a strong call to action, such as “Learn more,” “Sign up now,” or “Shop now.”
- Create a landing page that is optimized for conversions. Your landing page is the page that people will be taken to after they click on your ad. It’s important to create a landing page that is relevant to your ad copy and that makes it clear what you want people to do. Avoid distractions and make sure that your landing page is easy to navigate.
Off-page factors
- Test and optimize your campaigns. It’s important to test and optimize your PPC campaigns on an ongoing basis. This means trying different keywords, ad copy, and landing pages to see what works best. You can use tools like Google Analytics and Google AdWords Conversion Tracking to track your conversion rate and identify areas for improvement.
- Target your audience. You can target your PPC ads to specific demographics, interests, and even locations. This will help to ensure that your ads are seen by the people who are most likely to be interested in what you have to offer.
- Use negative keywords. Negative keywords are words and phrases that you don’t want your ads to show up for. This can help to save you money and avoid showing your ads to people who are not interested in what you have to offer.
ALPHA DIGITAL CAN HELP YOU IMPROVE YOUR PPC CONVERSION RATE
If you’re looking for a media agency that can help you create and manage effective PPC campaigns, contact us today. We have a team of experienced PPC professionals who can help you achieve your marketing goals.
We’ll work with you to develop a custom PPC strategy that targets your ideal customers and drives traffic to your website. We’ll also track your results and make adjustments to your campaigns as needed to ensure that you’re getting the most out of your PPC investment.
Contact us today for a free consultation to learn more about how we can help you improve your PPC conversion rate and generate more leads and sales for your business.
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